The History

Lanari Associates was founded in Milan in 2009 by Antonella Lanari, combining experience in international relations with in-depth knowledge of the furniture and design sector. The company began its journey by offering consultancy to prominent associations, collaborating with the PICO group to consolidate its presence in the world of events and exhibition setups.

In 2010, the launch of the Italian Contract 4HD brand initiated a strategic collaboration with the American group EmeraldX, developing promotional and support activities for Italian companies in the hospitality and healthcare sectors in the United States.

Over the years, Lanari Associates has expanded its network of global partners, carrying out projects for prominent clients such as ANIE, Tenaris, Ceia, and Esaote. Since 2017, activities have also included the management of events such as Healthcare Design Expo & Conference (HCD) and Environments for Aging (EFA), and from 2023, Boutique Design New York (BDNY).

2024 marks a new phase of growth for the company with the entry of Lorena Malaman as a partner.

The Team

With visionary leadership and a dedicated team, we guide our clients towards success in international markets. Antonella Lanari and Lorena Malaman combine expertise, determination, and passion to provide customized solutions that meet global challenges.

Antonella Lanari

With solid professional experience and a long career established before founding Lanari Associates, Antonella is an experienced manager and entrepreneur, recognized for her ability to devise effective business strategies and offer innovative solutions.

Today, through Lanari Associates, she leads the company in carrying out its core activities; in the field of events and setups, she follows clients worldwide, developing and promoting initiatives in the contract, hospitality, and healthcare design sectors.

Her in-depth knowledge of the international market and ability to create strategic connections are essential to offering personalized consultancy to companies. With a development-oriented vision and an authentic passion for entrepreneurship, Antonella continues to be a point of reference in the sector.

Lorena Malaman

Within Lanari Associates, Lorena has consolidated her experience in project management and client relations, becoming a key element of the company. With over 10 years of experience, she has honed her skills in the design and coordination of exhibition setups and the organization of events dedicated to the contract, hospitality, and healthcare design sectors.

Her organizational skills and proactive approach ensure impeccable client support at every stage of the project, anywhere in the world. Thanks to her determination and continuous growth, Lorena has significantly contributed to the innovation and success of Lanari Associates.

The success of Lanari Associates is the result of the commitment and dedication of a consolidated team of highly qualified Italian and international partners and experts, who are activated according to client needs. The people the company collaborates with are, along with clients, the most precious resources.

Vision and Values

We believe in the excellence of Italian design and entrepreneurship. Our mission is to make these qualities known worldwide, offering innovative solutions that combine creativity, quality, and attention to detail.

Partnerships and Collaborations

Thanks to its strategic partnerships, Lanari Associates collaborates with important partners and consultants selected among the top professionals in the fields of design, hospitality, healthcare, communication, and event organization. These collaborations allow us to offer clients cutting-edge and high-quality solutions.

Lanari Associates is also a proud member of NEWH – Network Hospitality.